From the way they taste to their shape and aroma, street food is a treat to the senses. Now, how do you make your street snacks a favourite amongst tourists and improve business?
Add new flavour combinations
Revamp your street food by incorporating new tastes. For example, if you sell seblak (a savoury and spicy dish made with wet krupuk), you can add new ingredients such as cheese or spicy shrimp to make your dish stand out.
Offer global flavours
Tweaking your dish’s taste helps your food stand out in a crowd. For example, if you sell bakwan, add global flavours such as spaghetti sauce, parsley leaves for decoration, or try serving with Thousand Island dressing.
Give your dishes unique names
Unique menu names may attract tourists that pass by your bakery or restaurant. For example, if you serve kue cubit, you could give it a unique name like "Cubit Lava" to hint that there’s melting chocolate inside. You can also use names to highlight your dish’s unique characteristics, like using "Pinch Hulk" for a huge green kue cubit.
Go organic
Diners nowadays, especially millennials, are very concerned about where their meals come from and how they’re prepared. By using organic vegetables in your meals – better still if they’re sourced locally – you’ll be even more appealing to tourists.
Provide unique experiences and interactions
Positive, unique experiences at your restaurant will stick out in diners’ minds and act as free promotions when they share their memories with friends. For example, if you sell surabi (Indonesian pancake made of rice flour), give diners the opportunity to try cooking up their own surabi. Foreign tourists will love learning how to pour the dough into the mold and putting it in a traditional stove.
